In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss how to get links on Wikipedia and what it takes to get your own article.
Bill shares his insights on creating new articles based on Wikipedia’s guidelines and shares what he’s learned about how to get backlinks and manage your reputation on Wikipedia.
Timestamps 00:00 Introduction 03:09 Why Edit Wikipedia? 12:45 How PR And Wikipedia Intersect 15:46 How To Earn An Article On Wikipedia 19:18 Examples 22:17 Does News Coverage Matter? 30:09 Why It’s Difficult To Get An Article 34:40 Mistakes In PR And Marketing 39:55 Funding The Wikipedia Foundation 43:12 Making Content Changes 51:25 Wikipedia Vs. AI 54:46 Brand Representation Tips 01:03:30 What Is Wikidata? 01:07:42 Final Thoughts