If you’re not accurately tracking your leads and sales, you’re wasting marketing dollars.
In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.
Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of “incrementality.”
Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.
Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/
**Other Resources ** How Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando Wood
Timestamps 00:00 Intro 05:00 Tracking Before Privacy Mattered 12:17 Privacy’s Impact On Ads 13:40 Why iPhone Users Are “Ghosts” 17:01 Do Clicks Really Matter? 21:45 Tracking Tips 25:27 The Problem With Attribution 33:21 Understanding Past Results 37:03 Incrementality 39:36 Finding Opportunities 46:27 Testing Strategies 55:58 Uncertainty In Attribution 1:00:01 Final Thoughts