If your health & wellness marketing strategies aren’t getting you the results you’re after, you might be focusing your efforts in the wrong places.
The health and fitness industry has been growing for years as more and more people become health-conscious. Lots of factors have fueled the demand for products and services that promote healthy lifestyles, like an increased focus on preventative care and better well-being.
There are ways to incorporate these trends into your marketing materials, but they aren’t always effective. So how do you develop health & wellness marketing strategies that actually get more customers?
Before we get into specific strategies, let’s talk about a foundational element of marketing that most companies fail to implement: consistency.
They’ll start strong, maybe see some immediate results, then they taper back their marketing spend over time. But as a consequence, they reduce their growth as well.
The strategy discussed today is perfect for developing an effective marketing plan for health & wellness companies. Some companies, like supplements, focus on attracting large volumes of customers that make smaller purchases to fuel growth. Other health companies, like doctors, need fewer customers but charge more.
This marketing strategy is fantastic because it lets you spread out your spending to maximize results over time without breaking the bank. At the same time, you can still scale your company at will with this framework by using the same strategies, changing only your budget!
We can break down our marketing strategy for health & wellness companies into three simple, repeating phases to implement creative marketing that continuously grows your audience: the first is to build memories. Next, maximize availability. Finally, you have to reach the market.
- Build Memories
- Maximize Availability
- Reach the Market
Phase 1: Build Memories
In the first phase of this marketing strategy, focus on building memories and associations that establish a unique, recognizable identity for your brand.
Come up with unique design elements and use them to craft a one-of-a-kind identity that customers want to be associated with. Appeal to emotion by telling stories that highlight how your product or service has helped others just like them (think: why are customers approaching your company? What problems do they face that you can help them solve? Who else might have faced similar problems in the past?).
There are two key ways to make your company memorable to potential clients. The first is to leverage distinct branding. The key question that needs to be answered is this: How can we repeatedly get noticed with our distinctive design and a clear story?
Health & wellness companies can leverage distinctive branding elements by meticulously choosing everything from their company logo to the colors and fonts they use and by designing unique images and graphics.
Another part of distinctive branding is having consistent messaging in all of your marketing content as well as in your interactions with customers. This helps solidify your company identity in their minds, making it easier for them to remember and recognize you in the future.
This phase involves heavy brainstorming, testing, and experimenting with different branding elements until you find the ones that stick in people’s minds. One way to determine which elements are most effective is by hosting an online survey to a large (500+) group of users. Explicitly ask them: which logo, font, color, or design looks best? How unique is each option? Ideally, you’d want 50% or more of the survey responses to indicate that a design is unique for you to incorporate into your brand.
Once you use their responses to create a solid brand identity, you gain the ability to be quickly recognized, making it easier to attract and engage consumers that are looking for your solution in future marketing campaigns.
Tell A Clear Story
On top of continuously targeting the whole market, you also need to take action that makes you stand out in the long term.
The best way to get other consumers to notice you is by appealing to emotions first, then to logic, benefits, and uses. Your marketing content should focus first on how customers feel when they buy your product. Then you can refocus their attention on uses and benefits to seal the deal.
A good way to know if you’ve done a good job is by asking, “Is this worth watching or reading over and over?” The answer should be “yes.”
People remember a great story for years. That’s why it’s such an incredible tool for building memories and getting noticed. A relatable story can create a lasting impression that gets leads thinking about your brand every time they’re searching for something you offer.
The StoryBrand framework is a proven and reliable method of building lasting impressions and increasing engagement from potential customers. It’s designed to help you present your products and services in a relatable way while keeping your audience’s goals and aspirations front and center.
Placing your customer at the center of your narrative helps them understand how much their lives could improve if they purchase your products. Clearly relating the benefits of your solution to your customer’s real-life needs is more persuasive than just bragging about how great your company is.
Don’t be afraid to think outside the box and be imaginative when crafting your story – the more visible your brand is, the more likely it will stand out and attract potential clients in a sea of competitors.
But make sure to stay on-brand. Put your logo right at the beginning of the video or in the corner of every image ad. Have similar tone, sounds, and moments in videos. Use your distinctive assets throughout (Geico’s gecko is an example of a great distinctive asset that stays on-brand).
Remember, in this phase, it’s not just about conveying information – it’s about generating interest and looking desirable to consumers interested in buying your products and services.
Any successful health & wellness marketing strategy must account for the fact that people buy based on the results available to them throughout your products. In other words, your health & wellness marketing strategy must appeal to emotions by addressing the customer’s problem directly, how it makes them feel, and how your product helps them surpass obstacles and achieve the results they desire. This is how you get people to notice your brand.
Phase 2: Maximize Availability
Now that you’ve built up a memorable identity for your brand, it’s time to maximize your availability in the market. This phase focuses on putting yourself out there and making sure consumers can easily find and access your product or service.
It’s like being “in stock” in a grocery store… but wherever people go to find your products or services. For health & wellness companies, that could include online marketplaces, physical retail locations, and other channels like social media.
Do this by optimizing your presence on online marketplaces, maintaining an active and informative website, being listed in online directories, and ensuring your product is readily available in whatever other places customers go to find it. It’s all about making it as easy as possible for potential clients to find and buy your offering.
Just like Phase 1, Phase 2 can be broken down into different parts. The first part of Maximizing Availability is identifying where people find whatever you offer, then making yourself easy to find in those places. The second step is to be easy to buy. Remove friction from the purchasing process to remove barriers for customers.
Be Easy To Find
In the highly competitive health & wellness industry, being easily accessible is often the deciding factor for potential clients. Don’t underestimate the importance of a strong online presence and keeping your product readily available whenever and wherever customers are looking for it.
Being on the shelf doesn’t guarantee your product will get bought. But not being on the shelf guarantees it won’t.
When maximizing availability, one important question guides your process: Where do people go when they’re looking for something you sell?
Answers may be different depending on what you sell. Customers could use Google search, top-ten lists, and directories, or even social media platforms to find what they need. It doesn’t really matter where they are as long as you go there, too. The point is that customers won’t know you exist if you don’t go out of your way to get in front of them.
Sit down with a piece of paper and create a list: if a person wants a product or service in your category, where are all of the places they’ll go to get it?
Use every resource you can to help you brainstorm – online e-commerce marketplaces, television commercials, magazines, and keyword research tools can all provide useful information about both where potential customers might be going to find and purchase your product and why they may want to purchase it.
There isn’t a number of list items or a time limit to aim for when listing possible locations. Take time to consider every location that offers products or services similar to your own. You can even ask yourself where they go to find competing products to help you identify undiscovered distribution channels (this is where television commercials can become a useful resource!).
Using growth marketing tactics such as targeted advertising and referral programs can also help increase your accessibility and visibility to the right audience. It’s all about finding creative ways to get in front of potential clients and make it as easy as possible for them to become paying customers.
Be Easy To Buy
This is about removing any and all friction from the entire purchasing process, from the moment someone considers buying your product to the moment they successfully complete the transaction.
Being easy to buy means staying competitive with pricing and features, as well as constantly considering new health & wellness strategies and growth marketing tactics that place your products and services where consumers go to look for them.
In short, never give customers a reason not to buy from you.
Keep the buying experience simple and seamless. Do this by:
Limiting the number of steps customers take when making purchases
Accepting multiple payment methods
Existing across various platforms
Optimizing mobile purchase processes
Once you’ve determined where customers are buying, health & wellness companies also need to optimize how they buy. To do this, they need to know whether they’re targeting consumers directly or selling to other businesses because different buyers have different purchase preferences.
For example, research shows that most B2B buyers want to speak with a salesperson when they purchase a product for the first time. But for B2C customers and repeat B2B purchases, consumers prefer not to interact with a salesperson. So if you want your product to be as accessible as possible, what does that mean for your health & wellness business? It means that adding a one-click button to your website for repeat purchases could lead to better B2B sales!
Focus on finding ways to remain accessible when customers need support or have questions. To do this, either establish a dedicated customer support channel or use an AI tool to create a chat function that answers FAQs. Apply one (or both) of these techniques to create a supportive environment for your customers that shows them how responsive and attentive you are to their needs. Request and listen to feedback, then make changes accordingly.
For example, are customers asking about digital payment methods that aren’t available on your website? If so, integrating them makes it easier for customers to get their hands on your product.
In the end, consumers who want your solution also want convenience and ease – so give it to them. To ensure sustained growth for your business, make sure you’re constantly evaluating and improving upon purchasing ease for consumers.
Phase 3: Reach the Market
Once you’ve built a strong, memorable identity for your brand and maximized your availability in the market, it’s time to focus on reaching other consumers and converting them into paying or repeating customers.
This phase is all about forcing your way in front of a large audience to generate interest and target potential clients with messages that resonate with their needs and pain points.
In order for a company to extend its reach, it must answer the following: How can we get noticed by people who might buy? There are two answers: continuously target the whole market, and build connections with uses.
Continuously Target The Whole Market
The traditional approach for health & wellness companies is to target specific personality types and profiles. This can be helpful when for companies who offer highly personalized solutions, but ultimately, your goal is to tap into the entire market rather than finding a “niche” market that fits a specific profile.
Limiting yourself to specific, smaller segments of the market means missing out on potential clients and limiting your brand’s growth potential.
It’s like choosing to decrease your sales.
Again, fine when you have a limited budget. But the ultimate goal is to reach the whole market.
Instead, focus on reaching all buyers in your service or product category by utilizing both physical distribution channels and marketing communication tactics.
Your first goal should be to maximize reach, not frequency. Most sales happen the first time someone sees an ad (the idea that someone needs to see an ad 7 or 8 times before they buy is a myth), so start out by using your marketing budget to get in front of the most people possible, once.
After that, your frequency should be spaced out. It’s not the number of times someone sees your ad that compels them to buy. It’s if they see your ad when they’re ready to buy. This is where the myth of frequency comes from. Yes, some people will respond the 7th time they see your ad. But it’s not because they saw it 7 times. It’s because they’re finally ready to buy. The timing is what mattered.
This is why targeting the market continuously is important. You want to be in front of people when they’re ready to buy.
Growth comes from gaining more buyers – including those who may only purchase our services or products occasionally – so it’s important for companies to make sure they aren’t overlooking any potential clients.
A note on target audiences. Target audiences are helpful when you have a limited budget because they give you a place to focus your ad spend. In the long run, you will need to expand your target audience to include more people. But, in the short term, it can be good to focus on a specific demographic.
Build Connections With Uses
Second, try to build connections with the specific uses for your product or service. Remember, consumers buy your product because they need it for something – so focus on those needs and how you can build unique associations between them and your brand.
For example, if you’re a product-based health & wellness company that specializes in selling anti-aging creams, think about the moments people choose to make a purchase. Consider questions such as:
- Why do people buy your product?
- When do people buy your product?
- Where are they when they purchase?
- What results do they hope to achieve with your product?
The answers to these questions will give you insight into the uses your customers see for your products. Then, you can intentionally connect with your customers at that moment in their journey. You can add those uses to your product pages and post about them on social media. The idea is to find the reasons why consumers should choose a product or service in your category, not yours specifically.
The goal is to build as many associations as possible between multiple uses and your product so that it appeals to a wide range of customers. The uses you highlight can be extremely specific, or they can be as general as something like “beauty products.”
Marketing that focuses on a product’s general uses typically attracts larger audiences than marketing that focuses on really specific use cases. But every use is an opportunity for a customer to connect with your brand, so having both general and specific uses means you have more opportunities to get more customers.
For example, imagine a health & wellness company that sells vitamin supplements. If their goal is to attract a wide range of consumers, they first need to consider a list of reasons why people take supplements. It might look something like this:
- People use supplements to prevent or address nutritional deficiencies
- People use supplements to get stronger, faster
- People use supplements to increase energy levels and stay productive
Then, they need to determine which of the uses from their list applies to the largest audience. In this case, it would probably be the first. With this in mind, the company can develop marketing content that focuses on how their product benefits all people who are concerned about fulfilling their nutritional needs. Not just athletes and people who want to be productive.
While the goal is to build connections with many uses, it’s not just about what you put out there. The true measurement of success is what people remember. So, you can’t build connections with 50 different uses in one area simultaneously. That audience wouldn’t be able to remember them all.
Instead, choose one and focus on that in your advertising for a bit. Then, do another. Apple is great at this. Each year, they add a few uses to the iPhone. 10 or 15 years down the road, that adds up to many options.
Where Can This Methodology Be Seen In Action?
GNC (General Nutrition Centers)
The popular retail chain’s marketing strategy is built around staying as available as possible to consumers at all times.
They do this by placing a heavy emphasis on the availability of their products in storefront locations and online.
GNC has storefront locations all across North America. Each region they service has a dedicated website, online marketplace, and support line that customers can use to ask questions, order products, and locate their nearest retail locations.
By focusing on staying physically and digitally available throughout the entirety of
North America, GNC reduces friction in the buying process for both new and repeat customers. Having multiple locations in multiple countries makes the brand highly recognizable and ensures that people who might buy its products know they exist.
Founded by Gwenyth Paltrow in 2008, Goop is a health & wellness company that does a fantastic job of building memories in highly unconventional ways. The company has gained a reputation for its unique and sometimes controversial approach to health and wellness, which also contributes greatly to its memorable brand identity.
Aside from using controversy to its advantage, the company also benefits greatly from celebrity endorsement. Gwenyth Paltrow has appeared in a number of interviews promoting Goop’s product line, providing exposure to massive audiences and making the brand even more memorable in the process.
Finally, Goop’s website has a sleek, slender design that’s very easy to navigate. Their integrated shopping cart makes completing transactions online simple, and their easy-to-navigate menu bar makes it easy for any visitor to find exactly what they’re looking for quickly. These factors all work together to reduce friction for customers who decide to buy, maximizing the odds that they complete a purchase.
CrossFit takes a non-traditional approach to growth and marketing when compared to other health & wellness companies. They reach the market using affiliates and certification programs that grow CrossFit’s client base indirectly by attracting other program members interested in certification and affiliate partnerships.
The company also relies heavily on influencer marketing and sponsorships to generate hype and get more people into the program.
As more people join and become interested in certification, CrossFit sees greater qualified leads and increased sales. Today, this is how the company continues to scale and grow its market share around the world.
Thanks to the success of its affiliate and certification programs, CrossFit now offers access to its popular training program worldwide via a network of certified gyms.
What Low-Cost Health & Wellness Marketing Techniques Use This Methodology?
Techniques To Build Memories
Below are some specific techniques that health & wellness marketers can use to effectively build memories and unique brand associations. Mix and match these techniques along with any other creative memory-building strategies your team comes up with to help establish your brand as a trusted provider of health & wellness solutions.
There are several different ways to build memories using design elements alone.
Experiment with various logo designs, color palettes, and fonts until you find a combination that makes a strong statement.
Along the same lines, test different writing styles and tones for your marketing content, or try different slogans until you find the perfect blend between clear and catchy messaging.
2) Email Marketing
Email marketing comes with many advantages and is a relatively low-cost way to re-engage large numbers of potential clients quickly and directly.
Every time someone opens a message, they’re exposed to your company’s distinctive design elements. Plus, you can use the content of your emails to tell a story that engages people who want to see the results you offer through your products or services.
Sending marketing content and updates regularly via email keeps your company fresh in the minds of those on your mailing list, which means they’re more likely to remember your company at critical moments (for example, when making a purchase).
Note: Health & wellness companies should also focus on including convincing imagery in their messaging that illustrates the customer’s journey. For companies with products that offer physical results, showing this type of visual “evidence” can be convincing enough to persuade leads to convert to customers.
3) Social Media
The image-centric nature of social media makes it a great medium for leveraging distinctive elements of design and messaging that show customers what they can expect from your product or service.
Unlike email, social media gives companies the added benefit of providing access to a massive number of new users.
Tools like hashtags are great for gaining organic traffic based on trends and search tendencies from user bases who may not otherwise find your brand. This would also put social media in the “Maximize Availability” and “Reach The Market” categories, depending on how the hashtags are used.
4) Free Trials / Free Personal Licensing
By giving potential customers a taste of what your solution has to offer through free trials, you can position your solution as one of the best in the industry.
Think about Lush, Sephora, and other popular cosmetics providers.
By providing free samples of their products either in-store or online, these companies are able to show potential customers the results that they can expect from their products with zero commitment from the customer.
When health & wellness companies offer free trials and samples, it’s a great way to gain a leg up on the competition. Think about it: there’s a lot to consider when purchasing a new makeup product for the first time. Someone interested in skin care products often asks themselves…
Does the product I want to buy look good on me?
Will this new product irritate my skin?
Is the price of this new product worth the risk of trying it for the first time?
From the perspective of a consumer considering whether to buy products from Lush or a competitor, it makes sense to save time, money, and potentially stress by adopting the solution they’ve actually tried before. It may not be worth trying a new product if they know your company already offers one that works.
Trial periods and samples can help you achieve a similar level of success with your health & wellness marketing strategy. By offering potential customers a chance to try out your product, you can create a sense of trust and a buzz that will position your solution as the go-to choice. And when customers are ready to buy, they’ll already know that your product is already one they can trust.
5) Advertise Certifications, Ingredients, & Successful Case Studies On Your Website
To stand out from the crowd and show other consumers what you’re capable of, include certifications, product ingredients, and case studies on your website as well as any other information consumers might view positively.
Customers of health & wellness companies often buy products with the environment in mind as well. Showcasing your company’s past success through certifications demonstrates how your product or service has helped those who need it most, and it helps to build trust and grow your reputation.
For example, if your product is certified organic, make sure to mention that on your website. If your product doesn’t use animal products or excludes harmful ingredients, mention it clearly to maximize the odds of attracting customers.
Businesses and average consumers have tons of options to choose from when it comes to health & wellness products and services. If you can show them that you have a track record of helping others achieve the results they’re looking for in an ethical way, they may be more likely to turn to you next time they need someone to provide similar solutions.
Techniques To Maximize Availability
Looking for effective ways to maximize availability for your company’s product or service? Here are 4 useful techniques to ensure that your solution is available both where and when people are looking for it.
Companies can practice these techniques to better compete against other brands with similar offerings. When used correctly, you are more likely to persuade customers who might go with the competition to choose your company instead.
It takes time to build quality content for SEO, but once obtained, the advantages are massive.
SEO is the only technique on the list that is 100% free to implement, and a quality piece of content can result in thousands of quality leads.
Optimization isn’t easy, but there are tools available to help companies ensure they’re producing excellent content that balances search engine requirements with information that users find useful and engaging.
2) Running Search Ads
Search ads are great for delivering punchy, targeted health & wellness advertisements to people who are already searching for your company’s products or services (or your competitor’s).
The beauty of search ads is that they allow companies to start advertising on a small scale while permitting them to scale as needed. Plus, it’s easy to run highly specific search ads for companies operating on a limited budget.
3) Getting On Lists And Directories
One often underestimated health & wellness growth strategy is the power of being listed on top-ten lists and directories.
In addition to potentially bringing in organic traffic through these listings (which tend to rank well on search engines), they can also be a powerful tool for social proof.
By showcasing awards and rankings from industry leaders in these directories, potential clients see that your company is already highly respected within your industry.
These lists and directories often have their own dedicated followings of health & wellness enthusiasts constantly searching for new products and services to try out. Being listed on a reputable directory can bring in a steady stream of highly-targeted leads that are already interested in the types of products and services your company has to offer.
4) Staying Physically & Digitally Available
Placing your products or services wherever people usually look for them is a simple health & wellness growth marketing strategy, but it’s also highly effective.
By placing your products or services in as many places as possible, you maximize physical and digital availability and make it easier for potential clients (who may be shopping for a competitor’s similar product) to find and choose them.
Techniques To Reach The Market
The techniques that follow are useful for getting in front of people who may (or may not) be searching for your company’s services at the present moment. Because 50% of revenue comes from light buyers, it’s extremely important for companies to expand their target audience over time rather instead of focusing on more specific subsets of users. These techniques place your brand in front of as many people as possible.
1) Display Ads
Display Ads are a crucial part of growth marketing strategies for health & wellness companies. They allow you to target the entire market and extend your reach beyond just organic search traffic or word of mouth.
By placing ads on consumer-focused websites like Facebook and others, you can greatly increase the number of potential customers who see and interact with your brand. And because these individuals are already interested in products and services that are similar to what you offer, they are more likely to convert into paying customers.
Not only do display ads increase brand awareness and attract new leads, but they also allow for retargeting – targeting individuals who have previously interacted with your website or shown interest in your products. This means that you can actively nurture existing leads and turn them into paying customers.
Overall, utilizing display ads as part of your health & wellness growth strategies is a great way to effectively reach the market and drive more conversions.
2) Facebook & Instagram Ads
One specific advantage of using ads on social media platforms like Facebook is the ability to target specific audiences based on interests. This level of targeting ensures that your ads are reaching the individuals who are likely to be interested in your health & wellness products or services.
Additionally, running Facebook ads consistently helps establish brand awareness and familiarity with your company. By continually putting your brand in front of potential leads, they are more likely to remember and recognize you when they are in need of a health & wellness solution.
In sum, Facebook ads are similar to display ads in the way they allow for targeted and personalized advertising, but they also make it possible to hone in on audiences based on specific uses that relate to user interests. They also increase brand recognition and provide additional exposure to your company’s unique branding elements to continuously build memories at the same time.
3) Affiliate Programs
Affiliate and referral programs are some of the most valuable techniques to use in health & wellness growth marketing strategies. By partnering with influencers or affiliates who have already established an audience, you expand your reach and target a larger audience that may not otherwise find your company.
These partnerships can also increase trust and credibility for your brand because the affiliate is effectively endorsing your product or service.
However, selecting the right affiliates and creating a successful program takes effort and strategy.
It’s important to prioritize quality over quantity when choosing affiliates, as having a small number of dedicated and successful partners is more beneficial in the long run than a large network of unengaged affiliates.
Additionally, offering enticing incentives and regularly communicating with your affiliates will help foster strong relationships and drive more conversions.
4) Paid PR
Paying to have articles, advertisements, and press releases featured in publications like magazines, newspapers, press releases, and online as well as in digital sources like online newsletters and press releases is a reliable way to place your offering in front of diverse audiences.
To find paid PR opportunities, first create a list of publications where your content is more likely to be seen. Ask yourself why people use your product or service. What are their interests? Next, find publications that reflect those interests and reach out about paid media opportunities.
5) Cold Emailing & Cold Calling
Health & wellness marketers have long relied on cold calling and cold emailing as part of their strategy, and for good reason – it works. Why? Because when you’re selling a product, you have a limited number of potential buyers and they can be hard to reach through other channels.
If the VP of Marketing at a company needs to know about your product, there’s no point in targeting the whole company with a social ad – you’ll just be wasting money.
Instead, you can research the companies in your target area and get the contact info for the people in the right positions. This way, you’re only reaching out to people who are actually interested in what you’re selling, which makes it a much more effective use of your time and resources.
8 Tools For Creating Effective Health & Wellness Marketing Campaigns
1) Google Ads Suite
Google Ads Suite is one of the most popular general-use toolsets health & wellness companies use to add leverage to their marketing strategies. Google Ads Suite allows you to place search and display ads on partner websites and apps, targeting audiences across more than 2 million websites within Google’s advertising network based on their interests.
This targeted approach can boost campaign success by connecting potential customers already interested in related products or services with your company.
Some health & wellness companies that have effectively utilized Google Ads Suite in their affiliate marketing strategies include Goop, Crossfit, and GNC.
These companies have all built strong affiliate programs by offering incentives such as commissions for sales and special deals for referring new customers.
By leveraging Google Ads Suite to broadcast these characteristics, they’ve been able to increase their reach and drive more conversions.
PartnerStack is a platform that connects health & wellness companies to affiliate partners within their network.
It offers access to thousands of potential affiliates, making it a highly effective way for health & wellness businesses to expand their reach through partnerships.
Additionally, PartnerStack provides tools for managing these relationships including conversion tracking and communication resources. They also offer useful insights about factors like reach and follower count for each affiliate so that you can get as many eyes as possible on your products and services.
Apollo.io is a marketing strategy platform that helps companies generate contacts to identify and connect with potential customers. The platform provides a range of tools to help users research their target market, create marketing plans, and track the performance of their campaigns.
In addition, Apollo.io offers a number of features designed to help users improve their health & wellness e-commerce marketing strategies, including a library of resources, expert advice, and an online community of marketers. Whether your company is marketing for the first time or you’re looking for ways to improve your existing strategy, Apollo.io is worth checking out.
In addition to its CRM and sales capabilities, HubSpot’s marketing suite offers health & wellness companies a range of valuable tools that enhance your affiliate and referral programs.
One such tool is the ability to track partner performance through custom affiliate links.
This allows health & wellness businesses to monitor conversions and optimize their partnerships by identifying successful affiliates and targeting similar demographics in future recruiting efforts.
HubSpot also offers features for creating customized landing pages and calls-to-action for partners to use in their promotions, as well as tools for managing communication with partners through personalized email templates.
5) Yoast SEO
For any health & wellness company operating online, the visibility and searchability of your brand online is crucial for driving conversions. Yoast SEO is a WordPress plugin that can help optimize your website’s search engine rankings by analyzing factors such as keyword use and readability.
By utilizing Yoast SEO to improve your website’s overall searchability, you make it easier for potential customers and affiliates to find and engage with your brand through organic search, ultimately boosting the success of both your referral and affiliate programs.
6) Crazy Egg Heat Maps
To effectively promote health & wellness products through affiliates and referrals, it’s important to understand how potential customers interact with your website. Crazy Egg’s heat map feature allows health & wellness companies to visually track user behavior on their website, providing valuable insights for growth marketing strategies.
Heat maps can show where users are clicking, scrolling, and spending the most time on a website, helping health & wellness companies optimize their website layout and design. This can result in increased conversions and improved user experience.
In addition to website optimization, Crazy Egg’s heat maps provide companies with valuable information for A/B testing and growth strategies. By identifying user behavior patterns, health & wellness companies can make data-driven decisions to improve their overall growth and success.
7) SEMRush SEO Content Checker
SEMRush offers a range of features for improving online visibility and search engine rankings, making it a valuable asset for growth marketing strategies when it comes to maximizing availability.
One key feature of SEMRush is its SEO content checker tool, which allows health & wellness companies to analyze copy to ensure they’re optimizing their blog posts for organic search based on keywords, readability, and other factors.
SEMRush also offers technical SEO analysis, allowing health & wellness businesses to identify and fix potential issues that could be hindering their search engine performance.
In addition, SEMRush offers health & wellness companies comprehensive tools for monitoring their competitors’ search engine strategies, providing valuable insights that help you remain at the top of your industry.
For any marketer, managing various software and platforms can become overwhelming. This is where Zapier comes in as a valuable tool for streamlining health & wellness marketing processes. And in addition to saving time and increasing efficiency, Zapier’s automation capabilities can also help eliminate human error.
Zapier allows users to connect and automate tons of different software, making it easier to manage tasks like data entry, lead generation, and email marketing.
For example, health & wellness businesses can set up a “zap” that automatically adds new leads from an online form to their CRM or sends a personalized email to each new subscriber on their email list, which lets your marketing team apply their time and effort where needed most.
Access Effective Marketing Strategies With ClearBrand
Every company must continuously target the whole market and take actions that make them stand out in the long term in order to reach potential clients and convert them into paying customers.
This can be done through creative marketing tactics such as unique branding or unique advertising campaigns. It’s also important to focus on creating a strong customer experience.
From the moment a potential client first hears about your brand to when they become a satisfied customer, their interactions with your company should be positive and seamless.
If you’re looking for expert guidance on health & wellness growth strategies, consider working with ClearBrand. Our team has years of experience helping health & wellness companies reach their potential and grow their businesses. Contact us today to learn more about how we can assist in your health & wellness growth journey.