In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss how to get links on Wikipedia and what it takes to get your own article.
Bill shares his insights on creating new articles based on Wikipedia’s guidelines and shares what he’s learned about how to get backlinks and manage your reputation on Wikipedia.
Timestamps
00:00 Introduction
03:09 Why Edit Wikipedia?
12:45 How PR And Wikipedia Intersect
15:46 How To Earn An Article On Wikipedia
19:18 Examples
22:17 Does News Coverage Matter?
30:09 Why It’s Difficult To Get An Article
34:40 Mistakes In PR And Marketing
39:55 Funding The Wikipedia Foundation
43:12 Making Content Changes
51:25 Wikipedia Vs. AI
54:46 Brand Representation Tips
01:03:30 What Is Wikidata?
01:07:42 Final Thoughts
