What They Do
Minimal ingredient cat and dog food.
This site includes two layers of problems. First, the problems pet owners have experienced (digestive issues), followed by the cause: dry food! This is a great way to let people in on a problem they may not have known about. This site is featured in the Marketing Made Simple book and online course as a great example of a StoryBrand website. The CEO told us “money started raining in” after launching their new website. Check out the highlights below!