What They Do
Minimal ingredient cat and dog food.
StoryBrand Highlight
This site includes two layers of problems. First, the problems pet owners have experienced (digestive issues), followed by the cause: dry food! This is a great way to let people in on a problem they may not have known about. This site is featured in the Marketing Made Simple book and online course as a great example of a StoryBrand website. The CEO told us “money started raining in” after launching their new website. Check out the highlights below!