StoryBrand Websites: How to Connect With Your Customers (Hint: Use Your Problem Section)

Are your customers not engaging on your website? Are you not seeing the sales you know you should? Your customers could be checking out because your website is lacking one important section.

What section?

The Problem section. The section on your website that talks about the problem your customers are experiencing.

Why is this important? Because this is where people check in.

In this video, I teach you exactly how to create a Problem section on your website that gets results. You’ll learn:

– How to identify what your customers are struggling with
– Two ways to state your problem for maximum impact
– How to avoid the pitfall of confusing your problems with your customers’ problems

When you identify the struggles your customers are living with, they feel like you understand them. Which means they keep engaging. They lean in. They buy more from you.

Note: For more great marketing tips on everything from getting customer testimonials to the best programmatic marketing tools, check out the ClearBrand Academy Podcast and Blog.

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