Integrity Medicine: 50% of New Customers From Search

Integrity Medicine is a Direct Primary Care practice with offices in Newton and Andover, Kansas. Members pay one monthly price for direct access to their doctor, unlimited office visits, and lower-cost medicine.

The Problem

Direct Primary Care is still a model many people haven’t heard of. Plenty of people looking for a primary care doctor don’t know to search for it, and some confuse it with expensive concierge medicine.

The practice also draws patients from much farther than its 2 towns, including across the Wichita metro. Its offices are in Newton and Andover, so the site needed to welcome Wichita-area searchers and show them where they can be seen.

Several pages on the site were competing for the same searches, which made it harder for any one of them to rank. And because patients choose a doctor before they choose a model, every page had to lead to the same next step: a free meet-and-greet.

The Solution

We built the program on the doctors’ own knowledge and on how patients pick a doctor.

• Content from the doctors themselves. We sit down with founder Dr. Robert Roeser in regular check-ins. His answers on real prices, insurance timing, and what same-day access looks like in practice go straight into the pages, so patients get specific, first-hand answers before they ever book a visit.
• Honest location pages. The Newton and Andover pages each speak to the people that office serves. The Wichita page opens by welcoming Wichita-area families to the Andover clinic on the east side of the metro and invites them to a free meet-and-greet there.
• Doctor pages and local listings. Each of the 5 doctors has a bio page, and we cleaned up the Google Business Profile for each office so the name and details match the practice.
• One page per search. Where several pages chased the same search, we combined them so one page owns it.
• Measurement the practice already trusts. We track free meet-and-greets and the new patients added to each doctor’s panel every month, the same numbers the practice uses to run the business.

Each page we write is for a patient deciding whether to switch doctors, then structured so Google and AI search tools can read and cite it.

The Results

Search now brings in 50% of Integrity Medicine’s new customers.

The program continues with new interviews and new pages, and each month’s meet-and-greet and new-patient numbers decide what we work on next.

See more client results, read our guide to healthcare SEO, or see how we run SEO.

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A diagnostic is a full audit and an initial 90-day strategy. It’s free whether you work with us or not. If you want us to do the work, that’s an SEO retainer. We reply within 2 business days.

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