Struggling to build customer loyalty? You might be approaching the issue from the wrong perspective.
In this week’s episode, R. Alexander Toth talks about what customer loyalty really means.
- How much you can truly influence customer loyalty
- The relationship between loyalty and market share
- How to increase perceived customer loyalty
- What more loyalty for you means for your competitors
Understanding the meaning and impact of customer loyalty can play a pivotal role in shaping your marketing strategy. Learning about it will ensure you’re not leaving revenue on the table.