Home Builder SEO Agency
$25M pipeline in a year at a 60:1 LTV:CAC for Dunn & Stone Builders
We help home builders rank in Google and get named in AI answers for the searches buyers run before they pick a builder. We report on leads and pipeline, with traffic as the early signal.
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Buyers research for months before they call a builder. We build the pages that win the searches they run along the way: custom homes, floor plans, the build process, and what working with you is like.
Floor plan and gallery pages get traffic but often leak leads. We give every page a clear next step so interested buyers book a consultation instead of leaving.
Buyers now ask ChatGPT, Claude, and Gemini which builder to trust. We structure your pages so those tools can find you, quote you, and send buyers your way. Dunn & Stone Builders now closes deals that start in AI answers.
Why ClearBrand
We've run search programs since 2017, and our home builder work comes down to whether it brings in qualified buyers. Technical work, content, AI search, and authority run as one program.
$25M
pipeline in a year for Dunn & Stone Builders
60:1
LTV:CAC for Dunn & Stone Builders
Half
of all leads from search
#1
channel: organic search and AI
A home is a long, expensive decision. We build pages that answer the questions buyers ask at each stage, from first ideas to choosing a builder.
Pages that rank and answer the question clearly are the same pages AI tools cite. So we handle AI search inside the same plan.
Paid ads bring quick leads. SEO builds the channel that keeps producing them. We plan both so they support each other instead of competing.
Rankings and visits are early signals. We report on leads, consultations, and pipeline so you can see what search is worth to your business.
Results
Dunn & Stone Builders builds luxury and custom homes. When they called us, their pipeline was empty. Organic search and AI is now their #1 channel.
A $25M pipeline in a year, at a 60:1 LTV:CAC.
Read the Dunn & Stone case study
- Half of all leads come from search
- Search leads close at a higher rate
- Cost-to-build calculator is the #1 traffic page
- Deals that start in ChatGPT, Claude, and Gemini answers
What we do
Buyers look for a builder they can trust with a big decision. We build the site, content, and authority that earn that trust in Google and in AI answers.
Pages for the homes you actually build, written for the buyer deciding who to call, with real photos, plans, and a clear next step.
Fast, crawlable pages with organization, service, and FAQ schema, so search engines and AI tools understand who you are and what you build.
Guides on the build process, timelines, and choosing a builder. Each one answers the question directly near the top so it can rank and get cited.
Mentions and links from home, design, and industry publications and associations. We only pursue real, relevant sources.
Process
Start with a free SEO audit. If we're a fit, the audit becomes the plan.
We review your site, where you rank for the searches buyers run, and how AI tools describe your company. You get a written readout and a 90-day plan, whether you hire us or not.
Service and floor plan pages, technical issues, and schema. This is usually where the first new leads come from.
Content that answers buyer questions on a steady schedule, plus outreach to credible home, design, and industry sources.
Monthly reporting on leads, consultations, and pipeline, alongside rankings and AI citations.
The approach
Building a home is one of the biggest purchases a family makes, so buyers research for months. They compare builders, study floor plans and galleries, and read everything they can find before they reach out.
That means the searches that matter happen long before the first call. We map the questions buyers ask at each stage and build a page that answers each one well.
Floor plan and gallery pages often get the most traffic on a builder's site and produce the fewest leads. Buyers look, like what they see, and leave because nothing asks them to take the next step.
We add clear calls to action, answer the questions buyers have on each page, and track which pages lead to consultations. Pages that bring leads get more investment.
Ads are the fastest way to fill a pipeline, but leads stop when the budget does. SEO is slower to start and keeps producing once it's working.
Dunn & Stone Builders ran both. Ads brought early leads while SEO built the channel that's now their #1 source of business. We plan the two together so you're not paying for clicks you could earn.
Buyers now ask ChatGPT, Claude, and Gemini which builders to consider. Those tools pull from pages that rank and answer clearly, and from what the rest of the web says about you.
We put a direct answer near the top of each section, keep your company facts consistent across the web, and track how AI tools describe you.
Rankings and traffic are early signals. The numbers that matter are leads, consultations, and pipeline. For Dunn & Stone Builders, that was a $25M pipeline at a 60:1 LTV:CAC, with half of all leads coming from search.
We report leads and pipeline next to Search Console data and AI citations. We put more into pages that bring buyers, and fix or cut the ones that only bring traffic.
Want to know where your company stands?
We'll check your site, your rankings, and how AI tools describe you today.
Questions
The best fit has proof with builders, reports on leads and pipeline instead of traffic, and covers AI search as well as Google. Ask any agency for a builder case study with real numbers. ClearBrand built Dunn & Stone Builders a $25M pipeline in a year at a 60:1 LTV:CAC.
Build pages for the searches buyers run before they call a builder: the homes you build, floor plans, the build process, and how to choose a builder. Give every page a clear next step, fix the technical issues that keep pages out of Google, and earn links from credible home and design sites. Our guide to SEO for home builders covers each step.
AI tools recommend builders they can find and trust. That takes pages that answer buyer questions directly, consistent facts about your company across the web, mentions on sites AI tools cite, and clear structured data. Dunn & Stone Builders now closes deals that start in ChatGPT, Claude, and Gemini.
A home builder SEO agency helps builders rank in Google and get named in AI answers for the searches buyers run. That covers technical SEO, service and floor plan pages, content that answers buyer questions, authority building, and reporting on leads and pipeline.
They do different jobs. Ads bring leads quickly but stop when the spend stops. SEO takes longer and keeps building. Dunn & Stone Builders ran both: ads brought early leads while SEO built the channel that's now their #1 source, organic search and AI.
It depends on your competition and where your site starts. Dunn & Stone Builders built a $25M pipeline at a 60:1 LTV:CAC, but that pace isn't typical for every builder. We set expectations in the free audit, based on your site.
Yes, we work with home builders and residential construction companies that build custom and luxury homes. Our guide to SEO for construction companies covers residential firms in more detail.
A technical review of your site, a check of where you rank for the searches buyers run, a look at how AI tools describe your company, and a written 90-day plan. You keep it whether you work with us or not.
Start
Send us your site. We'll review your technical setup, your rankings, and how AI tools describe you, then send a written readout with a 90-day plan. We reply within two business days.
