202+ Best Story-Based Website Examples

This is the most comprehensive list of story-based website examples online. Curated by a former StoryBrand Certified Guide.

Our CEO, Alexander Toth, was previously a StoryBrand Certified Guide for over 6 years. He served as a coach at StoryBrand Workshops and coached new StoryBrand Guides in how to implement the StoryBrand Framework.

While Alexander is no longer certified with StoryBrand, and these are not specifically StoryBrand website examples, we still love using the power of story in marketing.

In this list of website examples, we’ve found websites that follow a story structure. That means they go through the “hero’s journey” in one way or another. You can learn more about how we approach brand storytelling here.

These website examples were created by a variety of freelancers, marketing agencies, StoryBrand Certified Guides, and internal marketing departments. They do not all follow StoryBrand principles, but each website example does use story elements to engage with their customer’s story.

Each website example is clickable and reveals our favorite site highlights.

We’ve organized them into categories so that you can easily find ones that apply to your industry and company. With just a few clicks you can get amazing inspiration to build your own story-based website.

Scroll down to get started.