202+ Best Story-Based Website Examples

These are some of our favorite websites. They are great examples of how you can showcase your brand’s message online. Each homepage features a solid hero statement, beautiful web design, and a clear message.

Artists and creatives generally build portfolio websites rather than a “business website.” They focus on showcasing their work and helping you get to know them. They leverage visual storytelling, using high quality images and engaging videos to tell a compelling story. These website examples show how you can tell your story on your own website.

Professional services, agencies, and other B2B companies often use brand storytelling for their website creation. These business leaders share how they can help you achieve a positive outcome with clear website copy. They typically make sure their support services are easy to find, even on mobile devices. Here are some of our favorite B2B story-based websites.

Churches tend to rely on volunteers, which means coding custom themes or modules isn’t an option. So, many of them build simple sites instead. They generally lean into minimalist design with clear pictures of happy, smiling people. And many share where to find their in person services to reassure visitors that they’ll be welcome. Here are some examples of great websites from churches and ministries.

A good life coach (or any coach) should include many client testimonials to help reinforce their brand message. Their content should be simple and highly applicable to what their customer needs. Each story-based site in this section is a great example of how you can connect with potential customers.

When it comes to building their website, contractors and construction companies get a lot of organic traffic, so they need to make sure their brand story is clear for their potential customers. Identify the problem, show how you solve it, display results. They leverage images — and often an image slider — encouraging visitors to take action. Here are some construction website examples we love.

Here are some amazing ecommerce story-based website examples that have clear brand messaging. Each online store provides quick access to purchase the products with a user friendly interface. The front page is easy to navigate for first time visitors and the hero statement is compelling on every sales page. These are some of our favorite WordPress ecommerce websites.

All the websites in this section engage in brand storytelling with clear content and modern design. They have a simple layout with solid user friendly design and great website copy. This is important for education websites because it gives people a sense of how they communicate. Customer testimonials are a great example of how to build even more trust.

Quick tip: your website needs to connect with your customers’ sense of survival. One of the best ways to do that is through a philosophical statement that connects with key elements of how your customers’ lives should be better. Money serves as both a great problem (losing money, wasting money, etc.) and a successful result (making money, saving money, etc.) that you can leverage in your marketing. Combine that with elegant design and you get a solid financial services site.

These sites grab their website visitors’ attention with a nice aesthetic appeal and simple storytelling elements. Each site’s design — with lots of images of smiling people — makes it feel like they can help you be healthier. Many offer a free guide to help each website visitor quickly solve a problem and build trust. They show how you can tell your customer’s story on your website if you’re in the health and wellness space.

Driven by a cause, nonprofits build their websites a bit different from most. Instead of focusing on the customer, they focus on the problem the nonprofit solves and the impact you can have with your donation. It’s a fine line to walk, but these websites show how a non profit organization can connect with their donors and raise awareness for their cause.

These companies devoted a lot of thought to their web design. Online courses can get a lot of organic traffic so they have to make it easy for their prospective clients to purchase. Since many don’t have sales teams, you need to have a clear path to purchase and easily be able to see what the site offers. See if you can find inspiration for brand storytelling on your website.

Building your personal brand? In this section, you can see how story helps businesses clarify their message for their target audience. Whether you’re a public figure, business owner, or just looking for ways to bring your business online, these story-based website examples can help.