Every Online Business Needs a Strategy To Generate Leads
Email is one of the most talked-about spaces for generating leads in digital marketing. Everyone talks about how important it is to build your subscription list, and how to best take advantage of it with the right email sequences, crafting the perfect subject line, and showing up consistently in your readers’ inbox.
But none of this matters if your list is empty.
A lead magnet is a free product businesses of all sizes offer on their website as a way to secure email addresses from potential customers.
The options are endless when it comes to lead magnets. You can make a checklist, an ebook, a design or text template, a case study (check this blog post if you want to write a great case study!), an actionable list relating to a blog post, a whitepaper, the results of a research project you conducted, prompts for social media or journaling, recipes, tutorials…
A lead magnet can be anything you can think of, relating to your area of expertise, that can be useful for potential customers.
The options are endless when it comes to lead magnets. You can make a checklist, an ebook, a design or text template, a case study (check this blog post if you want to write a great case study!), an actionable list relating to a blog post, a whitepaper, the results of a research project you conducted, prompts for social media or journaling, recipes, tutorials…
A lead magnet can be anything you can think of, relating to your area of expertise, that can be useful for potential customers.
Come Up With An Irresistible Lead Magnet To Hook Your Readers
The goal of a lead magnet should always be to add value to your customer. Not only collect their email. And to do this, your lead magnet should do four things:
- Offer real solutions: Your reader is handing you their email because they trust you’re adding value to their life. If this isn’t the case, they check out. When your lead magnet doesn’t solve the problem they come to you for, you lose a follower, and probably a sale.
- Be specific and quick to work with: a lead magnet is not your offer. It is a short piece of content that will provide an instant reward to your reader. A great lead magnet needs actionable steps to solve your customer’s problem and help them win something on the spot. Think of it like a scratchcard!
- Be genuinely valuable: Your lead magnet is often the first impression a reader gets of your product. When you deliver a nicely designed product with high quality content to your reader, you’re building a connection with them. They start trusting that the space they offered you in their inbox is worth it because you care about them enough to make an effort to share a truly great product.
- Prove your expertise: When you design a lead magnet, you need to make sure that you’re doing it in an area you’re truly great at. This way, you’re confident in providing your reader a real solution to the problem the lead magnet offers to solve. And again, you build trust: when your reader succeeds applying your method (which you gave away for free!), they see you as a trustworthy service.
3 Categories You Can Choose From to Create A Really Great Lead Magnet
1. Actionable:
If your reader is looking for a quick fix to their problem, a downloadable PDF or ebook with actionable steps is the way to go.
A Great Lead Magnet Helps You Build Authority and Trust
Your reader came to your page because they have a problem and are looking for a solution. Once you deliver it (for free!) in their inbox, you start to build a solid relationship.
