KleerCard: New Clients From Search. Top Of AI And Google. In Less Than A Month.

KleerCard is a fintech company that provides credit cards with built-in expense management for churches.

The Problem

When they came to ClearBrand, KleerCard was ready to grow.

But their SEO wasn’t keeping up.

Blogs weren’t ranking, organic traffic was nearly nonexistent, and while they were showing up for brand-related searches, they weren’t showing up for the searches their customers were making before purchase.

KleerCard had already started publishing content, but their blogs were short, lacked competitive research, and weren’t optimized to rank.

The result was almost zero traffic from search engines. 

They were only showing up for branded searches, which meant new customers weren’t discovering them at all.

In fintech, where big, VC-funded competitors like Bankrate, Divvy, and Ramp dominate the first page of Google, KleerCard needed a way to break through and reach its core audience: churches.

ClearBrand built an SEO strategy to get KleerCard discovered in search results and AI overviews. Our approach included:

1. High-intent keyword targeting — We focused on the exact searches that decision-makers at churches, nonprofits, and educators were using.
2. Competitive analysis — We identified gaps in content from top competitors and filled them with articles that were more useful, more complete, and more trustworthy for readers.
3. Content creation — We wrote blogs designed to be the best resource on the internet for the target topic by combining human insight with AI-assisted editing to refine and polish every piece.
4. On-page SEO — We optimized titles, meta descriptions, internal links, and page speed to give KleerCard every advantage in ranking.

The Results

The ClearBrand team performed detailed keyword research, created a publishing schedule, wrote all blog content, designed a clean new blog template aligned with SEO best practices, and monitored changes in traffic over time.

The impact was immediate. 

Within days of publishing their first new article, KleerCard’s blogs started landing in the top positions for high-intent searches related to credit cards for churches and nonprofits. 

Soon after, they received their first qualified lead from an AI search recommendation.

Several months later, they continue to hold positions on the first page of search results for multiple high-intent terms in their niche.

Through SEO efforts, ClearBrand increased clicks on KleerCard’s website by more than 30%, impressions by more than 250%, and started bringing in leads from AI overviews in just 2 months.