The Best AI For SEO In 2025

AI is changing the way SEO gets done — fast.

As of 2025, 90% of content writers are using AI to increase SEO performance.

The reason why is obvious: the best AI SEO tools help you optimize pages faster, identify search intent, and generate SEO-optimized content in a fraction of the time you can do it by hand.

But not every tool truly delivers.

Many are bloated SEO software suites packed with features you’ll never use.

Others make big promises but fall apart on technical SEO or keyword analysis.

So, which platforms offer the best AI for SEO in 2025?

We’ve tested some of the top AI SEO software platforms across real client websites and SEO campaigns to find out.

We looked at overall flexibility by examining how well they handle content optimization, keyword research, title tags, meta descriptions, and more.

Read on to discover the best AI tools for SEO in 2025.

The Best AI SEO Tools In 2025: Ranked, Reviewed, & Compared

AI still hasn’t replaced SEO.

But it has accelerated the parts of SEO that never needed to be done by hand in the first place.

Below are the best AI tools for SEO in 2025.

ChatGPT – Best Overall AI SEO Tool For 2025

When used the right way, ChatGPT is much more than just an AI writer.

It’s a full-stack SEO engine, technical support assistant, strategy partner, and automation tool all in one.

At ClearBrand, it’s our go-to platform for content creation.

We pair it with tools like SurferSEO for real-time optimization and SEMrush for keyword data — but most of our drafts are generated inside ChatGPT.

With the right prompts and structure, ChatGPT handles nearly every SEO task: keyword research, metadata generation, schema creation, internal linking, content writing, and more.

That’s what sets it apart: flexibility.

You can use it to build keyword clusters, write entire articles, and analyze performance data, all within the same workflow.

Whether you’re a solo marketer or a full agency team, ChatGPT adapts and accelerates the way you work.

Don’t believe us?

Follow our proprietary step-by-step AI blogging process, and you’ll cut your writing time in half while increasing your content’s quality, length, and depth.

What Sets ChatGPT Apart

Unlike fixed-feature platforms, ChatGPT molds itself to your workflow.

It can generate a 2,000-word article, suggest schema markup, rewrite product descriptions for tone, or analyze Google Search Console data (via plugins or CSV upload) — all in the same session.

Need to cluster keywords by intent?

Draft an FAQ section?

Rewrite content to improve clarity and search engine optimization?

It can do all that too.

And thanks to custom GPTs, plugins, and integrations (like Zapier, Google Sheets, and CMS tools), ChatGPT can pull in real-time SERP data, automate metadata generation, and even trigger content updates across platforms.

While most tools handle just one part of SEO, ChatGPT supports them all — with the added benefit of natural, fluent writing that you can prompt to avoid sounding templated.

Use Cases

• Keyword research and clustering
• Long-form SEO blog post creation
• SERP analysis (via plugins or integrated tools)
• Content updates
• Analyze performance data (like CSVs from GSC or Ahrefs)
• Build & automate SEO workflows with custom GPTs
• Maintain brand consistency across marketing content

Best Features

• Flexible API & Workflow Automation: The API lets power users scale workflows far beyond what’s possible in the chat window.
• Custom GPTs for SEO Teams: You can build task-specific GPTs trained on your voice, internal processes, and SEO priorities so ChatGPT acts more like a trained team member than a generic chatbot.
• Deep Research & Live Data Analysis: Via plugins or connected tools ChatGPT can process search console exports, scan large documents, and surface actionable insights from live SERPs all in a single session.
• Custom Project Instructions: Each project or client can have its own project folder with instructions built in, which makes it easy to maintain quality and consistency across dozens of deliverables.
• AI Image Generation & On-Page Enhancements: When paired with DALL·E or plugins, ChatGPT can generate visuals for blog posts or landing pages.

Pros & Cons

Google Gemini

Best For: SEOs Who Work Inside the Google Ecosystem

Google Gemini is the only AI SEO tool built natively within the Google ecosystem. That gives it some serious advantages for search-focused workflows.

Gemini integrates with Google Workspace tools like Docs and Sheets, which makes it especially appealing for SEOs already working inside Google’s apps.

It excels at content creation, keyword research, competitor analysis, and adapting your strategy for AI-powered search.

Just note: Gemini integrates tightly with other products from Google, but it doesn’t have full control over Docs or Sheets.

You won’t be writing Apps Scripts or manipulating spreadsheet data directly inside the tools.

For more complex workflows, you’ll need to open Gemini in its own app.

What Sets Gemini Apart

Gemini stands out for one key reason: native Google alignment.

Rather than guessing at what works for search, it pulls information from Google’s tools and data.

You can prompt Gemini to analyze CTR and traffic data exported from Google Search Console, optimize blog content directly inside Docs, run in-depth competitor reports with Deep Research, and generate content that aligns with evolving AI search behaviors

That last one’s big.

As Google’s AI Overviews continue to shape SERPs, Gemini helps SEOs create content that anticipates natural-language queries, not just target keywords.

Use Cases

• Write SEO briefs and blog intros in Google Docs
• Analyze GSC data in Sheets
• Recommend keywords and clusters
• Optimize content for AI Overviews
• Competitive analysis (using Deep Research)
• Content generation for blogs and landing pages

Best Features

• Deep Research Reports: Competitive insights and gap analysis in minutes
• Google Workspace Integration: Natively works in Docs, Sheets, and Meet
• AI-Powered Content Creation: SEO-friendly text, titles, metadata, and more
• Search Trend Intelligence: Aligns content with how people search on Google
• Multimodal Input/Output: Supports text, image, and video generation
• Real-Time Insights Straight From Google: Ideal for adapting to Google’s latest search engine algorithms

Pros & Cons

Grok

Best for: Real-Time Content Research And Fact Checking

Grok, developed by xAI and integrated with the X (Twitter) platform, is an AI assistant that excels in real-time SEO research.

It taps directly into live social media trends, breaking news, and web results to give SEO experts an edge when speed, relevance, and freshness are critical.

At ClearBrand, we primarily use Grok for research.

The reason for this is because unlike ChatGPT, you can’t set up custom workflows or saved prompts for specific SEO tasks, which means more back-and-forth with the tool during execution.

It’s capable of generating high-quality content, but the lack of persistent project instructions makes it harder to move fast.

That said, Grok shines when you’re exploring new topics or fact-checking fast.

It even provides citations and sources for its answers, which makes it a strong companion for accurate, up-to-date content planning.

What Sets Grok Apart

Grok’s DeepSearch feature is its real advantage.

Rather than just pulling headlines, it gives you clear, reliable answers and backs them up with real sources.

That makes it one of the easiest tools to use when you’re updating stats, verifying claims, or building SEO content that needs to be current and accurate.

Plus, integration with X gives you a pulse on what people are talking about right now to help you find angles and opportunities before they show up in traditional SEO tools.

Grok isn’t purpose-built for automated workflows or long-form writing at scale. But when you need trustworthy data and fast insights, it delivers.

Use Cases

• Real-time keyword and trend discovery
• Content generation
• Rapid competitive analysis
• Content research

Best Features

• DeeperSearch: Vets and provides information or content research
• Real-Time Search: Accesses current web and X data for up-to-the-minute SEO research
• Think Mode: Explains its reasoning behind content and SEO recommendations

Pros & Cons

Claude

Best For: High-Quality Long Format SEO Content

Claude, built by Anthropic, is a powerful AI writing assistant known for generating SEO content that reads naturally — even in long form.

It stands out for its clean, structured output and 200,000-token context window (roughly 150,000 words), which allows it to handle huge amounts of information in a single session.

That makes it especially useful for teams managing large websites, extensive content libraries, or technical SEO documents.

Put simply, Claude can retain more context across pages, topics, and project goals without losing coherence.

What Sets Claude Apart

Claude’s biggest strength is its writing quality.

While other tools try to mimic search engine results with templates and keyword clouds, Claude acts like a true SEO content assistant.

From our experience, Claude is capable of writing content for search intent, keeping a natural tone, and structuring content in a way that’s easy to read.

With the Pro plan, Claude unlocks more advanced content optimization features that make it a go-to tool for serious SEO efforts and long-form planning.

And unlike ChatGPT’s free tier, Claude includes live web search, which gives you access to real-time data right out of the box.

Use Cases

• Create SEO content
• Expand, rewrite, or humanize published content
• Analyze and audit competitor pages
• Plan keyword topic clusters
• Blog post research

Best Features

• 200K Token Context Window: Handle large documents and develop content strategies across entire sites (up to ~150,000 words)
• SEO-Focused Writing: Balances keyword usage with natural tone and E-E-A-T alignment
• Free Web Search: Access real-time data for content freshness, topical accuracy, and competitive research
• Keyword Analysis: Suggests long-tail keywords and evaluates search intent

Pros & Cons

SEMrush

Best For: Multi-Channel SEO Campaigns

SEMrush is one of the most comprehensive SEO platforms on the market.

Whether you’re planning a full-scale content campaign, running a backlink audit, or identifying technical issues across an enterprise-level site, SEMrush has a tool for it.

It’s not just for AI enthusiasts either.

You can switch back and forth between manual control and AI-assisted insights depending on what your workflow needs.

This flexibility is what makes it indispensable for SEO pros.

Want to build a topic cluster from scratch? The Keyword Magic Tool helps you go from a single idea to a fully mapped strategy in minutes.

Running a competitor content gap analysis? SEMrush will show you exactly which keywords your competitors rank for that you don’t.

Need to update an old blog post? The SEO Writing Assistant provides real-time suggestions for SEO score, tone, and originality, then syncs with Google Docs or WordPress so you can optimize directly in your CMS.

And when you do want a bit more AI help, SEMrush Copilot is ready to give you personalized SEO suggestions, custom alerts, and to-do lists pulled from your site’s actual data.

It’s not a powerhouse because it can do everything, but because it lets you decide how you want to do it.

What Sets SEMrush Apart

What really stands out is SEMrush Copilot, a smart assistant that analyzes your account activity and campaign data to surface personalized suggestions, opportunities, and issues in real time.

Instead of digging through reports, Copilot tells you exactly what needs attention and why.

Then there’s the Keyword Magic Tool, which is arguably the best in the industry for expanding keyword opportunities.

Instead of suggesting obvious search terms, it helps you explore new topics, segment keywords by intent, and uncover long-tail variations you didn’t know existed.

When you’re not sure how your audience is searching, this tool gets you pointed in the right direction.

On top of that, SEMrush tracks how your content performs in AI-enhanced SERPs like Google’s AI Overviews, so you can track performance and watch it improve over time.

Use Cases

• Comprehensive SEO strategy development
• Perform AI keyword research.
• Analyze and improve backlinks
• Improve older content using the SEO Writing Assistant
• Write full-length blog posts using ContentShake AI
• Audit and analyze competitors

Best Features

• SEMrush Copilot: AI assistant offers real-time alerts and custom SEO recommendations
• ContentShake AI: Generates long-form, SEO-optimized blog posts with improvement tips
• Keyword Magic Tool: One of the most intuitive keyword research tools, now enhanced with AI to surface search intent and topic gaps
• SEO Writing Assistant: Provides suggestions for readability, tone, originality, and SEO content optimization
• Competitor Analysis: Compare domains, backlinks, and SERP performance in-depth to learn how to beat the competition

Pros & Cons

Surfer SEO

Best For: Content Teams & SEO Agencies

Surfer SEO is a comprehensive AI SEO software designed to help content creators, SEO professionals, and digital marketing agencies create optimized content that ranks.

It’s best known for its real-time content scoring, SERP-driven content editor, and AI-powered article generation tools that make it ideal for anyone serious about scaling their organic traffic.

With support for multiple languages and trusted by brands like FedEx and Shopify, Surfer helps teams move fast without cutting corners.

Surfer is one of the tools our team uses every single day.

It’s built to streamline keyword research and on-page optimization to improve your search engine rankings.

What Sets Surfer Apart

Surfer’s greatest strength is its content editor, which is undoubtedly one of the best in the industry.

It’s equipped with AI writing, automatic internal linking, and real-time recommendations for headings, keywords, FAQs, and content structure.

The content editor analyzes other articles and landing pages that are competing for your SEO keyword, then gives you a ready-to-go blueprint that makes writing optimized landing pages and blog posts insanely fast and easy.

It’s one of our team’s favorite tools because of how easy it makes on-page optimization. We use it constantly to guide SEO content.

The content editor works especially well when paired with ChatGPT.

But, that’s the key.

Our only complaint about Surfer is that its built-in AI writer isn’t very strong on its own.

The output often feels generic without custom prompts or instructions.

But when you generate content using a custom project in ChatGPT and optimize it in Surfer, the combo is incredibly powerful.

Use Cases

• Keyword research
• Content updates
• Generate meta descriptions and title tags
• Research & write long-form blog posts
• Humanize AI-generated content
• Automate internal linking

Best Features

• Keyword gap analysis: Identifies keyword opportunities by analyzing competitor content
• SEO content scoring: Gives your writing a Content Score (e.g., 82/100) based on SERP data
• SERP-driven outline builder: Suggests heading structure based on top-ranking pages
• AI-powered content generation: Surfer AI creates ready-to-rank articles in minutes
• Auto-Add Keywords: Applies SEO recommendations with one click
• WordPress plugin: Allows you to publish posts without leaving the platform

Pros & Cons

Jasper AI

Best For: Content & Copy Writers

Jasper AI is an AI-powered writing assistant built for marketers and content creators who need to create on-brand content at scale.

It’s ideal for teams focused on high-volume content creation across multiple formats that include blog posts, social media copy, ads, and others where maintaining brand consistency is key.

With tools like the Marketing Editor and Brand Voice, Jasper helps users standardize tone and style across content assets while speeding up production of final copy.

It’s a go-to platform for teams who want brand-aligned content fast, and it does it’s job reasonably well.

What Sets Jasper AI Apart

Unlike general-purpose AI tools, Jasper is built to help improve overall marketing performance and brand consistency.

It offers over 90 AI “apps” tailored to specific marketing outputs. You can use them to create everything from meta descriptions and email sequences to ad copy and blog content.

And with its Brand Voice feature, it generates copy that sounds like your brand.

That makes it one of the best AI tools for teams juggling multiple clients or stakeholders with unique voices.

Use Cases

• Maintain brand consistency across marketing content
• Generate meta descriptions, headlines, and ad copy
• Rewrite outdated articles
• Use AI chat for brainstorming, outlines, and content strategy

Best Features

• AI-powered Marketing Editor: Trained in marketing best practices for high-performing outputs
• Brand Voice customization: Keeps all copy in line with your brand’s tone, style, and language
• Extensive AI App Library: 90+ templates for ads, blog content, product descriptions, and more
• Seamless integrations: Works with Google Docs, Webflow, Surfer SEO, and more via API and browser extensions

Pros & Cons

Koala AI

Best For: Repurposing YouTube Videos for Blog Content

Koala AI is an affordable content platform with powerful tools designed for creators and marketers who want speed without sacrificing SEO.

Its standout feature is a YouTube-to-blog tool that lets you repurpose YouTube videos into full-blown SEO blog posts.

But that’s not the only thing it generates. You can choose your content type from listicle, standard blog post, repurposed YouTube video, and more.

Then set the point of view, adjust your tone, and dial in your SEO settings (when applicable — some formats like YouTube repurposing skip this step).

After that, just hit “Write.”

You’ll get a structured, SEO-optimized article in seconds, pulled directly from the video’s captions.

Koala automatically restructures the content, adds headings, fills in sections, and even lets you push it straight to WordPress.

It’s one of the fastest ways to turn video content into traffic-ready blog posts without spending time watching videos, creating outlines from transcripts, and spending hours writing.

What Sets Koala AI Apart

Koala’s YouTube-to-blog workflow is streamlined, intuitive, and makes it easy to repurpose YouTube videos for SEO right out of the box.

You don’t need to edit transcripts or wrangle formatting.

Just paste the video link, customize your prompt settings if you want, and let Koala do the heavy lifting.

It’s powered by top-tier models like GPT-4 and Claude, and delivers readable, structured content that aligns with your brand and search intent.

It’s also one of the most affordable AI SEO tools on the market, with paid plans starting under $10/month.

Use Cases

• Generate long-form blog posts
• Quickly write Amazon buyer’s guides
• Convert videos into SEO-friendly articles
• Create ad copy, email snippets, and social posts
• Local search optimization

Best Features

One-Click Article Generation: Create full articles (1,500+ words) from a keyword or topic

• Automatic Internal Linking: Adds contextual links to related posts or pages
• Outline Editor: Customize headings and flow before generating the draft
• Tone & Voice Control: Choose from preset styles or add custom instructions
• Readability Toggle: Simplifies language to an 8th-grade level to boost readability
• Multilingual Support: Write in 17+ languages with built-in translation
• KoalaChat & Koala Images: Integrated AI chatbot and image generator for ideation and visuals

Pros & Cons

What Are AI SEO Tools?

In the world of AI, the best SEO tools are platforms that use artificial intelligence to help with search engine optimization tasks.

These include keyword research, content creation, technical audits, meta tag generation, and more.

Unlike traditional SEO tools that rely on manual input, AI SEO software automates massive parts of your workflow.

It can analyze search data, evaluate existing content, and recommend specific changes to improve your website’s visibility on search engines like Google.

For example, some AI tools can:

• Identify keyword gaps in your content
• Suggest improvements to on-page optimization
• Write or rewrite copy to match search intent
• Audit pages using integrations with Google Search Console
• Generate SEO content briefs based on top-ranking articles

The right AI tool can help you create better SEO content in less time, whether you’re publishing your next blog post, optimizing local SEO listings like your Google Business Profile, or managing content at scale.

Why Use AI For SEO?

AI-powered SEO tools are now essential for competitive search engine rankings. Especially if you’re managing multiple client websites or building content at scale.

If your SEO strategy still depends entirely on manual research, it’s not a matter of if you’re falling behind.

Instead, it’s a question of how much you’re falling behind.

Here’s how AI SEO tools can help you optimize your workflow and get better results.

• Save Time On Repetitive SEO Tasks
• Identify Content Gaps To Fill
• Optimize Content With Higher Accuracy
• Scale Your Output Without Scaling Your Team
• Automate Technical SEO Audits

Using AI SEO Tools In Your Content Optimization Workflow

AI SEO tools can speed up every step of the content process — not just the writing. Here’s how to use them effectively:

• Keyword Research:
  • ChatGPT: Great for brainstorming ideas.
  • SurferSEO: Great for analyzing keyword trends and generating topical clusters
  • SEMrush: Great to find new keywords and identify gaps in your existing content. SEMrush’s Keyword Magic Tool is especially helpful when you’re not sure what users are searching for.
• Content Outline Generation:
  • ChatGPT: Can take manual research and use it to create a blog outline based on competitor articles
  • Surfer SEO: Helps generate outlines based on top-ranking content from real-time SERP data.
  • Claude: Can organize complex topic clusters and produce structured outlines using its massive context window.
• SEO Content Writing:
  • ChatGPT: Highly flexible with tone and structure
  • Claude: Produces high-quality, natural-sounding output
  • Grok: Great for re-writing content for tone and voice
  • Koala: Excellent at repurposing YouTube videos as blog posts.
• Title Tags And Meta Descriptions:
  • ChatGPT can generate both.
  • Claude can generate both.
  • Gemini can generate both.
  • SurferSEO can generate both.
  • Jasper AI can generate dozens of optimized meta descriptions or title tags in seconds.
  • SEMrush also offers metadata tools with built-in SEO scoring.
• Content Scoring & Editing:
  • Surfer SEO gives you real-time SEO content scores based on the highest performing results for your target keyword.
  • SEMrush has a writing assistant that scores optimization, readability, tone/voice, and originality.
• Performance Tracking:
  • SEMrush provides detailed performance reports across channels, including organic visibility, backlinks, and rankings.
  • SurferSEO tracks performance for blogs posted to your website.
  • Google Gemini can help analyze Search Console exports in Sheets

How To Optimize Content Without Tanking Your Rankings

Creating content faster is great, but speed means nothing if it tanks your rankings.

If you’re using AI tools to scale, here’s how to protect your performance and stay aligned with what Google actually rewards:

• Know when to use AI vs. when not to: Use AI for first drafts, content ideas, metadata, and structure. Avoid using it for medical, legal, or highly technical topics unless you’re fact-checking every word.
• Use this human editing checklist: Before publishing, always…
  • Fact-check stats, names, and references
  • Add original insights or experience
  • Edit for tone, clarity, and flow
  • Check for repetition or filler
  • Insert internal links and callouts where needed
• Use Tools that “humanize” AI content: Use ChatGPT to rephrase stiff sentences. Tools like SEMrush have features that help simplify tone and detect robotic phrasing, like the SEO Content Assistant.
• Understand what Google actually penalizes: Google doesn’t penalize AI content just because it’s AI. It penalizes…
  • Thin or unhelpful content
  • Keyword stuffing
  • Pages clearly written to manipulate rankings

Focus on usefulness. If the content solves a real problem and reads naturally, you’re in the clear.

AI SEO Software Tools Can Power Your Entire SEO Workflow

Today’s best AI SEO tools save time and give you a competitive edge.

Every tool in this list earned its spot because it can adapt to different SEO needs: content creation, keyword research, performance tracking, technical audits, and more.

But don’t rely too heavily on a single platform.

Most of these tools offer free plans and similar features.

You can rotate between them to get around usage limits, especially for features like Deep Research or SERP analysis.

Or even better, combine and use them together.

Pair SurferSEO with ChatGPT to write optimized content at scale.

Use Claude for long-form output and Google Gemini to analyze exported keyword data in Sheets.

Run trend research in SEMrush, then build full posts in SurferSEO and ChatGPT.

Just remember: tools are only half the equation.

To get the most out of AI, you need the right strategy behind it.

If you want SEO that brings in high-quality organic traffic, speak with one of our marketing specialists.

We’re experts at using AI tools to accelerate your SEO results. AI + expert strategy to help businesses grow faster, rank higher, and get more done — without the busywork.

And if you’re not ready to hire an SEO agency yet, we can still help. Learn the exact process we use to write.high-ranking SEO content here.

If you enjoyed this article, here are some others we think you’ll love:

• How To Write A Blog With AI
• How To Pick An SEO Agency In 2025
• What Is Bounce Rate And Why Does It Matter For SEO?

Frequently Asked Questions

What Is The Best Overall SEO Tool For AI?

Overall, ChatGPT is the best AI SEO tool. It’s extremely versatile, and the ability to add custom projects with instructions means you can set up workflows for writing content, parsing exported SEO data, competitor research, and much more.

What Tool Is Best For Writing Meta Descriptions?

LLM models like Claude, ChatGPT, and Grok can analyze the top competing articles for your target keyword, then generate similar meta descriptions (and title tags) for you to choose from.

Can AI Software Understand Search Intent?

Yes, AI software can understand search intent by analyzing queries in a more intuitive, human-like manner and using machine learning and natural language processing to contextualize user intent.

How Many SEO Agencies Use AI Tools In 2025?

47% of marketers are implementing AI SEO tools to improve SEO efficiency. 84% of agencies feel pressure to keep up with AI developments.

Which AI Tools Are Best For Local SEO?

SurferSEO is the best AI tool for local SEO. You can set a location when creating a content editor that shows you all of the keywords, headings, and topics your blog needs to cover to rank in local SEO results.