Despite the rise of social media and other digital marketing channels, email marketing is still one of the most effective ways to extend your company’s reach.
We’ve all opened an inbox on a busy morning and felt like every company in the world decided to send a marketing email that day, and there’s a reason why.
Virtually every successful company practices email marketing. Because it works.
The average consumer might disagree — but that’s only because they’re not seeing the results companies can generate with effective email marketing strategies.
The fact is that emailing gets significantly better results than other forms of marketing like paid ads and social media. A recent study by McKinsey showed that in reality, email is almost 40 times more effective at acquiring customers than Facebook and Twitter combined!
So if that’s the case, what is it that makes email marketing such a useful tactic for acquiring high-quality leads? At ClearBrand, it’s one of the primary tactics we use with our clients. Today, we’ll share all of the reasons that email marketing still works as a highly-effective tool for companies that want to scale fast.
1. Everyone Has An Email Address
And it’s not just because email is a necessary part of doing business.
Email has become an essential tool for communication, even among friends and family. It doesn’t matter what country your target market is in, chances are they use email.
Plus, email users are always growing. According to Statistica, over 4 billion people had an email address as of 2020. By 2025, 600 million more people are expected to open accounts.
That means that if you’re engaged in email marketing, you have access to half the world’s population as potential customers.
2. Smartphones Have Made Inboxes Easier To Access
Nowadays, many carry a smartphone in their pocket that allows access to email. That means that your messages have a better chance of reaching the ears you want them to reach.
A study by Litmus showed that more than 40% of all email is now opened on mobile devices. And as more people upgrade to smartphones, that number will only continue to grow. This is good news for email marketers because it means that people are more likely to see and engage with their messages.
In the past, email was often accessed using a desktop computer, which made it difficult to check messages on the go. Now, with smartphones, people can easily check their email whenever and wherever they are. This is especially important because people are more likely to open an email when they’re away from their desks, such as during commutes or lunch breaks.
According to a study by HubSpot, the best time to send an email is between 9 pm and 12 pm. So if you want your email to be seen, it’s important to optimize it for mobile devices.
That means using a responsive email template and keeping the subject line short and to the point to maximize engagement. Mobile devices have also made it easier for people to unsubscribe from email lists. In the past, people had to log into their accounts on a desktop computer and find the unsubscribe link.
Email providers now allow users to unsubscribe with one click, so writing high-quality messages is especially important for keeping contacts subscribed.
3. Email Marketing Is Affordable For Many Budgets
Regardless of your company’s budget, you can afford some degree of email marketing.
A number of email service providers offer free plans for small businesses. As your business grows, you can scale up your plan to include more features and contacts as you need them.
Email marketing is also more affordable than other types of marketing, such as TV or print ads. This makes it one of the most cost-effective ways to reach your target market.
4. High ROI Compared To Other Forms Of Marketing
Email marketing is more effective than other forms of marketing overall, so you’ll likely see a good return on investment.
Litmus found that email marketing has an ROI of 3600%. That means for every $0.01 spent on email marketing, you can expect to earn $0.36 back.
In comparison, the ROI for other forms of marketing is much lower. For example, the ROI for social media marketing is 28%, while the ROI for search engine marketing is 22%.
5. Emails Provide Flexibility For Content
Emails are practically unlimited in the types of content they can display. You can include text, buttons, images, videos, and more.
This flexibility allows you to create messages tailored to whoever you wish to target. You can also use email marketing to stay top-of-mind with your contacts by sending them timely updates and special offers that keep them engaged with your business.
The beauty here is that it means every industry has something to gain from email marketing. Whether you produce video content, run newsletters, or sell goods and services, email marketing lets you display whatever content you need for the best appeal to your leads.
6. You Can Promote Other Marketing Channels Via Email
If you publish content in multiple locations, email marketing is a great way to provide exposure to those additional marketing channels.
You can include links to your website, blog, social media profiles, and more. This lets email recipients connect with you in the way they find most convenient, which makes them more likely to engage. And if you’re promoting high-quality content, email subscribers are more likely to share it with their own networks.
Email marketing can also be used to drive traffic to other channels, such as webinars or landing pages. You can include links to these pages in your email signature or in the body of the message.
This is a great way to increase leads and conversions by giving email recipients an easy way to learn more about your offering.
7. Emails Are Easier To Collect Than Phone Numbers
One of the main advantages of email marketing is that it’s easier to collect email addresses than phone numbers.
People are generally more willing to give a stranger their email than their phone number. That makes email marketing a great way to reach out to new leads without having to cold call them.
In addition, there are a number of ways to collect email addresses, such as having a sign-up form on your website or using a lead magnet that collects user email addresses. For example, you could offer a free e-book or a discount code (delivered by email) to persuade leads to give you their address.
Email marketing is a great way to reach out to new leads and customers. It’s affordable, flexible, and has a high ROI compared to other forms of marketing. Plus, it’s easy to collect email addresses, which makes it a great way to grow your list quickly.
For a list of creative methods you can use to start collecting email addresses now, check out this related podcast on the subject.
8. Email Marketing Provides Actionable Analytics Data
Email marketing platforms provide a wealth of data that you can use to improve your email campaigns.
For example, you can track things like open and click-through rates, as well as unsubscribe rates. This data can be used to improve the content, design, and overall effectiveness of your email campaigns.
In addition, email marketing platforms can provide insights into the demographics of your email list. This information can be used to segment your list into specific contact groups.
For example, you might segment your list by location and send emails with local offers to people in certain areas. Or, you could segment your list by age and send messages that are relevant to different life stages.
9. Emails Allow Personalized Marketing
This potential for customization is one of the main advantages of email marketing. It allows you to send messages that are relevant and interesting to each individual on your email list.
For example, you might use data from previous email campaigns to send more targeted messages to specific groups of contacts. Or, you could use data about a recipient’s location or purchase history to send them a personalized offer.
If you’re not already personalizing your email marketing, now is the time to start. It’s a powerful tool that can help you reach your target audience and achieve your business goals.
10. Getting Regular Emails Creates Associations
Sending email campaigns on a regular basis can help people remember your company better. If you establish a consistent presence in their inbox, they’re more likely to think of you when they need the products or services you offer.
Even if your subscribers don’t open marketing emails regularly, seeing your name in their inbox consistently will help your brand become memorable.
When they do open your messages, emails you’ve sent can help build rapport with your customers. The more they see run into brand’s name, the more they’ll believe you’re an authority. And if they feel like your company is knowledgeable within your industry, they’re more likely to do business with you.
Grow Your Reach Through Email Marketing With ClearBrand
Email marketing is an affordable, flexible way to reach out to new and existing customers. It provides actionable data that you can use to improve your email campaigns, their content, and your organization’s overall marketing strategies.
Email marketing is a powerful tool that should be a part of every business’s marketing strategy. It’s affordable, effective, and easy to use, so there’s no excuse not to give it a try. If you need help getting started, or if you want to take your email marketing to the next level, contact ClearBrand to speak with a Marketing Specialist today. We’re experts in email marketing and can help you create a campaign that achieves your business goals.