Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan.
Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.
Andrew also shares his insights on:
- Building trust with new audiences
- Making the most of your budget
- How AI is changing the way companies operate
If you’re looking for practical steps to improve your marketing strategy, here’s how to put the right systems in place so you can grow your business fast.
Learn more about Andrew and Digital Reach here:
https://digitalreachagency.com/
Timestamps
0:00 Introduction
4:20 Going To Market
9:46 Data In Marketing
12:51 Tracking
16:10 Attribution
21:56 AI In Marketing 2
9:38 Building A Pipeline
36:25 Budget
42:37 Managing Pipelines
58:05 Trust In Business
1:06:06 Final Thoughts
