Building a StoryBrand 2.0 is out… but is it actually an improvement?
In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.
You’ll learn:
- The biggest differences between 1.0 and 2.0
- The one part of 2.0 that is actually worth your time
- What’s missing from the StoryBrand approach
- How to avoid the #1 mistake that kills conversions
Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/
Timestamps
00:00 Intro
04:41 StoryBrand 1.0 Vs. 2.0
11:30 The Character Section
13:00 The Problem Section
17:07 The Guide Section
25:35 The Plan Section
26:45 The Call To Action Section
27:55 The Failure & Success Sections
28:49 Problems With The Framework
34:24 StoryBrand Website Breakdown
45:32 Executing A Marketing Campaign
49:21 Teaching Vs. Implementation
51:46 Getting Traffic & Referrals
56:18 Final Thoughts
