In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.
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Timestamps
00:00 Introduction
02:04 Selling Is Not Telling… Selling Is Helping
04:45 A Marriage Story: Sales And Marketing
06:05 Markets vs. Sales: Understand Your Customers
08:14 What’s Your Customer’s Pain?
11:19 The 333 Rule
17:10 ROI Recapture
22:30 Dark Social
25:57 The 4 C’s
38:04 Final Thoughts
