But your customers don’t.
Your customers are looking to solve a problem when they come to you. If you only talk about what makes you different, your readers check out. And you lose a sale.
Clients need to know that you can solve their problems before you talk about why you’re different.
So when are you supposed to set yourself apart from your competition?
The StoryBrand framework includes a section called the Agreement Plan. This is the perfect place to tell your readers what sets you apart from everyone else.
In this video, we walk through how to use your differentiators on your website. Ready to jump in?