Everyone says you need to “tell a story” in your marketing. But what does “marketing storytelling” actually mean?
And how do you do it without sounding cheesy or fake?
In this episode, Alexander breaks down the storytelling strategies used in billion-dollar movies like Avatar and Mission: Impossible—and shows you how to apply them directly to your marketing.
You’ll learn the real structure behind a compelling narrative, how to adapt it for websites, sales calls, and Facebook ads, and why your customer is the hero (not you).
You’ll also get examples from Apple and other high-performing brands, plus a downloadable framework that walks you through each step: motivation, obstacle, solution, trust, offer, and response.
If you want a marketing message that actually converts, this is the storytelling playbook you’ve been missing.
Timestamps
0:00 Intro
1:41 The Three Act Structure
3:25 Act One: Setup (Promise)
8:55 Act Two: Action (Progress)
14:27 Act Three: Resolution (Payoff)
19:48 Applying Storytelling to Business
33:30 Storytelling Website Examples
39:49 Final Thoughts
