ClearBrand Blog

Website policies are extremely important and can vary based on the market, country, or products and services you might be selling.

Finding your target audience takes means more than knowing who you are selling to. It means knowing why you’re selling to them to begin with!

Can you pitch your business in 30 seconds? If not, you may be losing out on leads that may be willing to become paying customers.

The Agreement Plan is one of the best ways to connect to your customer’s experience, but many sites miss out on this incredible moment of connection.

Starting a home-based business is less complicated than it was 10 years ago, but it’s still a highly involved process.

When somebody clicks on your About page, they’re not looking for a list of your goals and all the ways that you treat your employees.

How can you determine EXACTLY who your character is, what they want, and what problems stand in their way? Using this framework to find out.

Is the hero section of your website suffering? If your StoryBrand website’s hero section isn’t on point, people won’t purchase.

Is the hero section of your website suffering? If your hero section isn't on point, people won't stick around on your website. Meaning they aren't purchasing from you. So how do you fine-tune this section? When people come to your website they are looking for a...

Being overworked leads to workplace burnout and unnecessary stress.Are you tired all the time? Dread going to work in the morning? Stare at the clock and wait for 5 PM to roll around? You might be suffering from burnout. Burnout is a specific type of exhaustion that...

3 Tips for Improving SEO Without taking search engine optimization (SEO) into consideration you might be writing and posting great work, but will it be found? You’ve spent countless hours writing an awesome blog or webpage and when it launches you feel like it will do...

Today we look at 3 simple steps to improve your portfolio website. How To Improve Your Portfolio Website Not having an accurate portfolio website puts you behind your competitors. People are looking to hire you for a service, something like photography or graphic...

Do you have people on your website, but they're not converting to leads? When you don't get leads, your business suffers! You miss out on sales and leave money on the table. So, what can you do? Create a lead magnet! Your website viewers will often download a free PDF...

Building your social media presence can feel rough. Has everyone else in your industry nailed their social media? Do you feel left behind? Maybe you feel like you have nothing to add. Or like your voice will be last in the crowd. But building your social media...

So you want to start a blog? Starting a blog is a great way to share knowledge your business has, while also building your authority. You want to start one for your business but don’t know where to begin. But when you break it down into simple steps, I promise it’s...

How well are you communicating with your customers?Do your potential customers understand you? You’ve made your business plan, created your website, and made your social media accounts. Your business is ready to go, but where are your customers? It can be frustrating...

Are your customers not engaging on your website? Are you not seeing the sales you know you should? Your customers could be checking out because your website is lacking one important section. What section? The Problem section. The section on your website that talks...

How To Make Content Your Audience Will Love - Guide To A DIY Content Plan Getting traffic to your website is hard. Most business owners struggle to figure out what to post on social media profiles and their websites. Perhaps it feels intimidating. Or like a waste of...

One of business owners’ biggest fears when it comes to their company secrets is to be copied. To have their competitors discover everything that makes them, well, them. What happens when your competitors get a peek of your company’s best kept secrets? In this video, I...

Your company is different. Unique. Better than your competitors. And you know it. But your customers don’t. Your customers are looking to solve a problem when they come to you. If you only talk about what makes you different, your readers check out. And you lose a...

Unsure of how to price your product? There are so many things to consider when pricing your product it is easy to feel overwhelmed. You don’t want to overcharge and rip people off. But you don’t want to undercharge and lose out on profits. Not knowing the right price...

If you confuse, you lose. That's StoryBrand's mantra. People won’t do business with you if your marketing is confusing. One of the top ways companies confuse their customers is with their plan. You know there's tons of steps to get your client from point A to point B....