ClearBrand Blog

How To Create A Case Study

Case studies are an incredible way to show your potential customers that you can help them win in whatever it is that you help them do.

Website Policies

Website policies are extremely important and can vary based on the market, country, or products and services you might be selling.

7 Questions To Ask To Get Great Testimonials

You never know what someone might say when they post a review. Even if they had a great experience. And the nice folks who do post reviews or send you testimonials, they’re not copywriters. Even with all the goodness in their hearts, the testimonials fall flat. “Jenny...

How To Improve Your Portfolio Website

Not having an accurate portfolio website puts you behind your competitors. People are looking to hire you for a service, something like photography or graphic design. They are looking to see what you can do before reaching out to talk to you. If your portfolio website...

How To Communicate With Customers

Do Your Potential Customers Understand You? You’ve made your business plan, created your website, and made your social media accounts. Your business is ready to go, but where are your customers? It can be frustrating to feel like you have done all the work but still...

Drive Traffic To Your Website (For Free!) – A 3 Step Guide

The thing with a company website is that making it is not enough to get people to visit and share your work. Or buy from you. But it’s a big investment to make a website and create enough content to keep it active and relevant. To drive traffic and generate sales....

What’s The Difference Between Copy & Content?

When you don’t understand the difference between copy and content, it gets hard to develop a strong brand message and a content strategy to drive relevant traffic to your website and get your readers to buy from you. You may find yourself with a less than stellar...

3 Keys to Get More Done in Less Time

You look back on the week and find yourself exhausted, but somehow your tasks are still undone. You don’t know what you did all day, but you were busy. You’re thinking about work at home. But you’re thinking about home at work. You left the dishwasher running, and...

3 Steps to Delivering a Great Project

Unclear lines, an ever-changing scope, running over budget halfway through execution, and creeping deadlines are symptoms of a plan that will end badly. You and your team are pulled in a million different directions, it’s impossible to build a standard practice, and...

5 Things You Need to Keep Your Website Safe From Hackers

Most people know that information is one of the most valuable resources available. Yet we share so much of it online without giving it much thought. We are at a point where full industries have grown from sharing all kinds of content (video, images, music, anything!),...

3 Keys to Nail Your Affiliate Marketing Strategy

So You Want To Monetize Your Website. Don’t We All? When you’re a service provider, there are only so many hours in a week you can schedule. Not everything you do is billable to clients, and there are quite a few expenses you need to cover for your own business. Like...

3 Ideas For Your Next Lead Magnet (Plus a Success Checklist!)

Every Online Business Needs a Strategy To Generate Leads Email is one of the most talked-about spaces for generating leads in digital marketing. Everyone talks about how important it is to build your subscription list, and how to best take advantage of it with the...

Best WordPress Hosting (And Who I Personally Use)

If you’re building a website, you need a WordPress host. But who do you pick? In this video, I go through Brian Dean’s epic page speed research and use it to determine the best host for WordPress websites. I also tell you my recommendations if you’re NOT using...

3 Simple Steps to a Memorable Brand

When your brand is all over the place, you scare off any clients because they can’t figure you out. Even worse, they can’t remember you. They come to your website or see an ad, which is a win! But they need to see your brand multiple times to truly log you in their...

Hero’s Journey Marketing: How to Make Your Customer the Hero

Most marketing doesn’t work. It’s tragic, but it’s true. Most businesses don’t see the return on investment they’re hoping for. One of the primary reasons for this is that these businesses — or the marketing teams they hired — think they’re the star of the show. They...

3 Big Target Audience Myths (And How You Can Avoid Them)

I have some bad news for you: Your target audience is hurting your business. That’s right. Contrary to popular belief, zeroing in on your target audience isn’t the key to business expansion. It’s preventing you from growing. Common marketing wisdom insists on the...