What They Do
E-commerce store for live-fermented foods.
StoryBrand Highlight
In the Guide section, they talk about the founder, his 15 year journey into health awareness, and becoming a professional chef. His journey builds empathy with the reader. The number of years gives authority to the brand, as well as the professional certification of the founder. Check out the highlights below!
Your First Photo Should Say It All
There shouldn’t be guesswork when a reader first lands on your home page. The image and text show the reader exactly what they can buy on this website.
Stand Out From the Rest
This section reveals what makes Buckman Brines different. And better than the rest!
Show Empathy
This Guide section demonstrates empathy with the reader. They know what you’re experiencing.
Featured Products to Purchase
Featured products are listed on the homepage so it’s easy for the reader to purchase.
Clever and Clear Titles
Yes, you can be cute… as long as you’re also clear! This site uses a lot of cute+clear language.
Show Social Proof
Testimonials build trust and show the reader that they won’t regret their purchase from the company. Social proof goes a long way!