Michael Maddaus

What They Do

High-performance coaching for physicians and surgeons.

StoryBrand Highlight

As a former cardiothoracic surgeon, Michael Maddaus is able to connect with his potential customers well. When creating this website, we leaned into the Guide section. We included a lot of Empathy (“I understand what you’re going through”) and Authority (“I fixed the problems you’re dealing with”).

Free Template PDF

StoryBrand Website Blueprint

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