Conversion tracking is one of the most important aspects of effective marketing. By tracking conversions, you can see exactly how well your marketing campaigns are performing and make necessary adjustments to improve your results.
ClearBrand implements conversion tracking for both ourselves and our clients. We use it regularly to guide our marketing decisions and judge our success.
Today, we discuss what conversion tracking is, why it’s important, and how you can use it to enhance your marketing strategies. We even address the legal aspects of tracking in different countries, so be sure to stick around until the end!
What is conversion tracking?
Conversion tracking is the process of measuring, managing and optimising conversion rates. In other words, it helps you to see how many people who visit your website take a desired action – such as making a purchase or signing up for a newsletter.
There are a number of different ways to set up conversion tracking, but the most common is through the use of cookies. When someone visits your website, a cookie is placed on their computer which collects data as they move between pages.
This data tells marketing professionals where users go, how much time they spend on a page, and other information that might guide future marketing decisions. This allows marketing agencies to tweak and improve campaigns over time using user metrics and demographics.
Is conversion tracking effective for all online marketing?
The simple answer is no, conversion tracking is not effective for all online marketing. There are a number of reasons for this, but the main one is that conversion tracking only works if the user takes action on your website.
If a user visits your site and then leaves without doing anything, conversion tracking will not be able to tell you about that user. This means that it is possible for a marketing campaign to generate a lot of traffic but have very few conversion tracking data points.
This is why it is important to use other tools, such as Google Analytics, to complement conversion tracking. By using both, you can get a more complete picture of your marketing campaign’s reach and results.
Do you have to pay for conversion tracking?
You do not have to pay for conversion tracking. There are a number of free conversion tracking tools available, such as Google Analytics.
Paid conversion tracking tools exist, but these are only necessary if you want more advanced features or reporting.
Most smaller companies and individual users find that free tools allow them to obtain all of the information they need to optimize their campaigns.
What is the most effective way to track conversions?
In general, we suggest using conversion tracking cookies in addition to a web analytics tool like Google Analytics. This allows you to track conversion rates as well as other important data points, such as website traffic and user behavior.
There is no one-size-fits-all answer to this question, as the most effective conversion tracking method will vary depending on your specific goals and needs.
However, using a combination of conversion tracking tools to get the most complete picture of your marketing campaign’s performance is always the best choice.
Can you use one tool to track conversions across multiple platforms?
Yes. The most popular conversion tracking tool is Google Analytics. Use it to track conversion rates on a variety of different platforms, including websites, mobile apps, and even offline conversions.
Other tools exist but tend to be less popular because they often lack the integrations that come with Google Analytics.
If you are looking for a tool to track conversions across multiple social platforms and you’ve determined that Google Analytics won’t do the job, look into RedTrack. This paid option integrates conversion tracking for nearly all marketing channels into a single platform that acts as a command center for monitoring marketing data.
Are there locations where conversion tracking is illegal?
Conversion tracking is illegal in several places including Germany, Quebec, and any country belonging to the EU.
Germany has strict laws around conversion tracking. Companies must disclose to users that conversion tracking is in progress. They have to get explicit consent from each user before collecting any data.
The Canadian province of Quebec has also enacted similar laws. Businesses must inform users that conversion tracking is happening and obtain consent before collecting data.
The European Union’s General Data Protection Regulation (GDPR) also has strict rules around conversion tracking. Companies must get explicit user consent to collect any conversion data.
To comply with the law in these places, businesses must be transparent about their conversion tracking activities and obtain consent from users before collecting their browsing data.
How can I be sure I’m in compliance with conversion tracking laws?
The best way to ensure compliance with conversion tracking laws is to consult a lawyer or legal expert specializing in internet privacy and data protection.
You can also play it safe by explicitly requesting that all users give permission to track conversion data.
Laws related to conversion tracking are constantly changing. Unless you speak to a professional, it’s difficult to know whether or not your company is completely compliant.
Track Conversions And Boost Results With ClearBrand
Keeping track of conversion data is the best way to ensure that you’re using your marketing budget as effectively as possible. It allows you to determine whether campaigns need to be stopped, started, or realigned to better meet a company’s goals.
Whether you just need a bit of coaching to get you started or a full-service marketing team to track conversions for you, ClearBrand is here to help.
Speak with a Marketing Specialist to learn more about optimizing your marketing systems to get more leads and sales.
